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US – A coalition representing a broad cross section of the US economy – and including the Insights Association – has released a privacy legislation framework to improve consumer privacy and security. The Privacy for America coalition presented the new legislative framework as draft legislation … [Read more...] about US privacy legislation framework proposed

Privacy for America issues policies to shape future regulation for an industry in the crosshairs A recently formed advertising group, Privacy For America, has released a new set of guidelines to help shape future legislation regarding consumer data collection, as the industry looks to have some … [Read more...] about Ad industry groups unite behind new privacy principles

After months of talks on bipartisan legislation, Senate Commerce Committee leaders have unveiled dueling privacy bills ahead of a hearing this week. But insiders believe the process might still yield a compromise both parties can embrace. What they're saying: "Now there’s actually opportunity for … [Read more...] about Senators’ year-end push on privacy

Provides laundry list of data use thou shalt's and shalt not's A Democrat-backed comprehensive online privacy bill, the Consumer Online Privacy Rights Act (COPRA), has been introduced that would be sort of an adult version of the Children's Online Privacy Protection Act (COPPA) already on the … [Read more...] about Senate Dems Introduce Privacy Bill of Rights

US – An advocacy group of advertising and marketing industry associations has called on Congress to implement a nationwide, comprehensive data privacy law to establish standards for businesses. Privacy for America was launched earlier in the year to influence Congress over new privacy … [Read more...] about US industry bodies call for national data protection

The looming implementation of California’s privacy law has thrust the debate over how to protect Americans’ personal information further into the national conversation. As the debate is playing out, we are seeing many ways to approach this question, and we applaud anyone who comes to the table to … [Read more...] about A Privacy Law That Actually Protects Americans

The agency lacks the legal authority and resources to be a fully effective watchdog. Congress should fix this. You might think that after the Federal Trade Commission levied a $5 billion fine against Facebook for privacy violations relating to Cambridge Analytica, the agency has great power to … [Read more...] about Give the F.T.C. Some Teeth to Guard Our Privacy

Concerned about growing problems in the advertising industry, Marc Pritchard, Procter & Gamble’s Chief Brand Officer, is calling for a “new media supply chain.” He also said Procter & Gamble, which spends $10 billion in advertising every year, “will support common-sense national … [Read more...] about P&G’s Pritchard Calls For ‘New Media Supply Chain,’ Would Support Privacy Regulation

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply … [Read more...] about PROCTER & GAMBLE MAKES THE BIGGEST ASK YET OF DIGITAL MEDIA — CIVILITY

Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau. Several of the largest advertising trade groups are banding together to push for a federal data privacy law. … [Read more...] about Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law