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New privacy rules for data brokers should come from federal lawmakers, not the Consumer Financial Protection Bureau, ad organizations argue in new filings with the agency. “Congress is the sole body vested with the authority to enact comprehensive federal privacy legislation that would ensure … [Read more...] about CFPB Lacks Authority For Sweeping Privacy Regulations, Advertisers Say

Congress should avoid imposing “unreasonable barriers to effective and responsible uses of data,” the industry group Privacy for America said in a letter sent Tuesday to House members. “Data-driven advertising, supported in large part by data services companies, fosters a competitive marketplace … [Read more...] about Ad Industry Asks Congress To Avoid ‘Unreasonable’ Restrictions On Data Brokers

The state of privacy and data in America is in shambles.  Recently, President Biden signaled how important privacy legislation is by addressing it at the State of the Union for the first time. We all recognize that state privacy laws are here, with many more to come. At this point, we desperately … [Read more...] about Privacy Experts Convene on the Need for Federal Legislation at RampUp

Congress, and not the Federal Trade Commission, should set a national privacy standard, the industry group Privacy for America is telling lawmakers. “The regulation of the modern economy, which is data-driven in every way, should be a matter left to the democratically accountable legislative … [Read more...] about Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues

The federal privacy battle came to a standoff after President Biden's State of the Union address. Don't hold your breath if you're hoping the two sides are coming to common ground.President Biden reiterated his proposed restrictions for federal ad targeting regulations at the State of the Union. In … [Read more...] about Biden v. Privacy For America:The Battle Over Federal Privacy Regulations,

Ad industry groups are urging the Federal Trade Commission to reject a law professor's request to regulate online programmatic advertising in ways that could restrict companies' ability to serve ads to people based on their activity across sites. … [Read more...] about Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech

Ad industry groups responded to President Joe Biden's State of the Union address, which called for new privacy laws, by reiterating their support for some form of national legislation, but making clear that they will oppose attempts to broadly restrict online ad targeting. … [Read more...] about Ad Groups Counter Biden’s Call To Limit Online Targeting

The ad industry and advocacy groups on Monday weighed in with the Federal Trade Commission on potential new privacy rules, with the ad industry voicing opposition to possible regulations, but consumer advocates contending that new rules are needed. … [Read more...] about Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs

Three Republican senators are urging the Federal Trade Commission to abandon an initiative that could result in online privacy regulations, arguing that Congress should determine how companies should treat data. … [Read more...] about GOP Senators Urge FTC To Scrap Privacy Rulemaking

The ad industry is weighing in against a bipartisan privacy proposal that would prohibit companies from tracking consumers online without their opt-in consent. “It's going to have huge negative implications on the whole internet economic model -- which will be bad for consumers and bad for … [Read more...] about Ad Industry Blasts Federal Opt-In Privacy Proposal