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Privacy for America

Privacy for America

Furthering Accountability and Responsible Data Practices.

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News

November 15, 2019

A Privacy Law That Actually Protects Americans

The looming implementation of California’s privacy law has thrust the debate over how to protect Americans’ personal information further into the national conversation. As the debate is playing out, we are seeing many ways to approach this question, and we applaud anyone who comes to the table to … [Read more...] about A Privacy Law That Actually Protects Americans

News

August 12, 2019

Give the F.T.C. Some Teeth to Guard Our Privacy

The agency lacks the legal authority and resources to be a fully effective watchdog. Congress should fix this. You might think that after the Federal Trade Commission levied a $5 billion fine against Facebook for privacy violations relating to Cambridge Analytica, the agency has great power to … [Read more...] about Give the F.T.C. Some Teeth to Guard Our Privacy

News

April 11, 2019

P&G’s Pritchard Calls For ‘New Media Supply Chain,’ Would Support Privacy Regulation

Concerned about growing problems in the advertising industry, Marc Pritchard, Procter & Gamble’s Chief Brand Officer, is calling for a “new media supply chain.” He also said Procter & Gamble, which spends $10 billion in advertising every year, “will support common-sense national … [Read more...] about P&G’s Pritchard Calls For ‘New Media Supply Chain,’ Would Support Privacy Regulation

News

April 11, 2019

PROCTER & GAMBLE MAKES THE BIGGEST ASK YET OF DIGITAL MEDIA — CIVILITY

Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply … [Read more...] about PROCTER & GAMBLE MAKES THE BIGGEST ASK YET OF DIGITAL MEDIA — CIVILITY

News

April 9, 2019

Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau. Several of the largest advertising trade groups are banding together to push for a federal data privacy law. … [Read more...] about Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

News

April 8, 2019

Ad Industry Launches New Group To Lobby Congress Over Privacy

A group of major ad industry associations is launching a new organization, Privacy for America, that aims to shape federal privacy laws. The new organization says on its website it plans to advocate for a federal privacy law that would establish "comprehensive, clear and enforceable privacy rules … [Read more...] about Ad Industry Launches New Group To Lobby Congress Over Privacy

News

April 8, 2019

Ad Industry Trade Groups Unite in New Privacy-Focused Lobbying Effort

In the next few weeks, members of a nascent advertising industry-backed coalition are set to visit Washington to meet with stakeholders in Congress, the White House and a handful of agencies to make their case for a federal privacy bill that includes a stronger Federal Trade Commission enforcement … [Read more...] about Ad Industry Trade Groups Unite in New Privacy-Focused Lobbying Effort

News

April 8, 2019

ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law that protects consumers, creates a new division of the FTC and strictly punishes companies that breach or … [Read more...] about ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

News

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