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Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply … [Read more...] about PROCTER & GAMBLE MAKES THE BIGGEST ASK YET OF DIGITAL MEDIA — CIVILITY

Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau. Several of the largest advertising trade groups are banding together to push for a federal data privacy law. … [Read more...] about Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

A group of major ad industry associations is launching a new organization, Privacy for America, that aims to shape federal privacy laws. The new organization says on its website it plans to advocate for a federal privacy law that would establish "comprehensive, clear and enforceable privacy rules … [Read more...] about Ad Industry Launches New Group To Lobby Congress Over Privacy

In the next few weeks, members of a nascent advertising industry-backed coalition are set to visit Washington to meet with stakeholders in Congress, the White House and a handful of agencies to make their case for a federal privacy bill that includes a stronger Federal Trade Commission enforcement … [Read more...] about Ad Industry Trade Groups Unite in New Privacy-Focused Lobbying Effort

Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI intended to create strict privacy protections for US consumers. The coalition seeks national law that protects consumers, creates a new division of the FTC and strictly punishes companies that breach or … [Read more...] about ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws